{"title":"Hair Bleaching","description":null,"products":[{"product_id":"itr62314-b-bleach-500g","title":"ITR62314 : B Bleach 500g","description":"\u003cp\u003eb-bleach is a professional powder bleach designed for easy use and high-performance results. Its well-balanced texture ensures even, bright lifts, even for high-lift or specialty color designs.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003cbr\u003e1.High Lifting Power\u003cbr\u003eB‑Bleach delivers superior lift compared to previous formulas, achieving bright results in a single application while minimizing unevenness between sections.\u003c\/p\u003e\n\u003cp\u003e2.Easy-to-Use Texture\u003cbr\u003eThe powder has the ideal consistency to adhere smoothly to hair, allowing for uniform application and effortless handling for salon professionals.\u003c\/p\u003e\n\u003cp\u003e3.Time-Saving \u0026amp; Efficient\u003cbr\u003eFast-processing performance helps shorten service time without compromising results, creating added value through efficiency.\u003c\/p\u003e\n\u003cp\u003eAdditional Benefits:\u003cbr\u003e◾Reduces dust during application\u003cbr\u003e◾Maintains optimal pH to minimize irritation and protect hair integrity\u003c\/p\u003e","brand":"b-ex Thailand","offers":[{"title":"Default Title","offer_id":53255404257561,"sku":"ITR62314","price":981.31,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4652\/7001\/files\/Property1_Variant2_356a7055-428c-467f-a4f5-57edbc9830cb.png?v=1790307621"},{"product_id":"itr62336-c-cleanser-500g","title":"ITR62336 : C Cleanser 500g","description":"\u003cp\u003ec‑cleanser is designed to protect previously colored and damaged hair, reducing damage during bleaching or chemical treatments. It contains PLEX and DL-Malic Acid, which help protect the hair structure and cuticles.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003cbr\u003e1.Damage Control for Colored or Fragile Hair\u003cbr\u003ePLEX forms a protective film on the hair surface to safeguard the cuticles, while DL-Malic Acid helps control cysteic acid formation caused by coloring or perming.\u003c\/p\u003e\n\u003cp\u003e2.Controlled Bleaching \u0026amp; Lifting\u003cbr\u003ec‑cleanser  allows precise adjustment of lift power and speed for previously colored hair, minimizing uneven results and effectively removing residual tint from bleached areas.\u003c\/p\u003e\n\u003cp\u003e3.Nourishing and Easy to Use\u003cbr\u003eThe formula adheres smoothly to colored hair, using only the necessary amount of bleaching agents, which helps reduce damage while maintaining optimal brightness.\u003c\/p\u003e","brand":"b-ex Thailand","offers":[{"title":"Default Title","offer_id":53256005910809,"sku":"ITR62336","price":981.31,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/4652\/7001\/files\/Property1_Default_84c4ca77-65f2-4e16-a85d-f74222b66529.png?v=1790310581"}],"url":"https:\/\/b-exthailand.com\/collections\/hair-bleaching.oembed","provider":"b-ex Thailand","version":"1.0","type":"link"}