Loretta
Would you like to take a little peek into Loretta’s world?
A hair care series born from the perspective of women who value their individuality and from the viewpoint of professionals.
The package design, fragrance, and natural ingredients all contribute to a product that energizes women and delivers a natural, non-greasy finish that enhances the natural beauty of hair.
Product Lineup
Basic Care Line
Use it every day for beautifully moisturized hair!
It achieves the perfect balance of smoothness and moisture, leaving you with hair you'll want to touch all the time.
The rich scent of natural rose aroma will lift your spirits!
Make up Line
When you do your hair and makeup every day, imagine how you'll have a fun day!
We can recreate everything from bold, edgy styles to natural looks that resemble beautiful, untamed hair.
In-Bath Line
We want you to use it because it's such an important time in the morning and evening!
The natural ingredients and the scent of natural rose aroma further enhance the relaxing effect during your bath.
With Loretta's three lines, you can be yourself and enjoy every day.
products
Packaging Design
Illustrations and hand-applied labels convey a sense of humanity , handmade charm, and warmth
! The design is perfect for everyday use as a fashion accessory.
Awarded in the Cosmetics Packaging Category at the 31st Japan Packaging Contest in 2009.
Three commitments
In developing Loretta products, we focused meticulously on natural ingredients, fragrances, and packaging to energize all women and achieve a natural, non-greasy finish that enhances the hair's natural beauty. Natural ingredients provide care and a non-greasy finish, while the fragrance and packaging enhance your daily life.
Natural materials
To achieve a natural finish with minimal stickiness that enhances the natural beauty of your hair, we have focused on the care benefits of the ingredients and the peace of mind that comes from using natural materials .
Rice Bran Ingredients
Both ingredients are naturally derived from rice bran.
Rice Bran Wax helps minimize the base odor of raw materials while allowing the fragrance to shine through. It also provides excellent styling hold with a lightweight, non-greasy finish.
Rice Germ Oil is rich in γ-Oryzanol (Gamma-Oryzanol), a natural antioxidant that helps nourish and protect hair, leaving it healthy-looking and radiant.
Fragrance
SCENT
Loretta's fragrance is a gentle, natural scent achieved by blending the aromas of not only rose , but also other natural ingredients such as lavender and geranium
The key ingredient in this carefully crafted fragrance is natural Damask rose oil.
At Loretta, by using rice wax, a plant-derived ingredient with minimal odor, we were able to create a "gentle, aromatic scent"—a first for waxes.
What makes this possible is creating products that cater to both the perspective of women who value their individuality and the perspective of professional stylists .
Recommended Hairstyle
HAIR OIL
HAIR WAX
HAIR SPRAY
HAIR Cream
