Loretta
Would you like to take a little peek into Loretta’s world?
A hair care series born from the perspective of women who value their individuality and from the viewpoint of professionals.
The package design, fragrance, and natural ingredients all contribute to a product that energizes women and delivers a natural, non-greasy finish that enhances the natural beauty of hair.
Product Lineup

Basic Care Line
Use it every day for beautifully moisturized hair!
It achieves the perfect balance of smoothness and moisture, leaving you with hair you'll want to touch all the time.

Make up Line
When you do your hair and makeup every day, imagine how you'll have a fun day!
We can recreate everything from bold, edgy styles to natural looks that resemble beautiful, untamed hair.

In-Bath Line
We want you to use it because it's such an important time in the morning and evening!
The natural ingredients and the scent of natural rose aroma further enhance the relaxing effect during your bath.
With Loretta's three lines, you can be yourself and enjoy every day !
products
Natural materials

Argan oil
Precious oil extracted from argan trees that only exist in a limited area of Morocco.
It contains a lot of vitamin E and has a pleasant antioxidant and moisturizing effect for women.

Shea butter
Butter, a sacred plant taken from shea trees, a sacred tree grown in the harsh environment of Africa. It is also used for skin care with its high moisturizing effect.

Rice bran wax & Rice germ oil
Both are natural materials collected from rice ran. Rice wax is characterized by the fact that it has little base odor and makes the most of the gentle aroma, and it has a set power but is less sticky. Rice germ oil contains γ-orizanol, which has an antioxidant effect.
Fragrance
The scent of Loretta is a gentle scent with a more natural feeling by combining not only rose but also the scent of natural materials such as lavender and geranium.
The natural essential oil Damask rose oil is the source of this special fragrance.
At Loretta, we were able to make the first "gentle aroma scent" in wax by using the main ingredient called plant-derived rice wax with less odor.
What makes this possible is creating products that cater to both the perspective of women who value their individuality and the perspective of professional stylists .
Won the 31st 2009 Japan Package Contest : Cosmetics Packaging Category
In the package, there is a figure of Loretta that can be enjoyed in each scene, and it expresses a worldview that does not subside down. The biggest feature of Loretta is the illustrations that allow you to imagine the worldview that expands ahead and enjoy it even more.
Recommended Hairstyle

Short

Mid Layer

Long

Men's



















