b-ex's Sustainability Policy

At b-ex, we began seriously promoting sustainability in 2021. In January 2022, along with our SDGs declaration, we expressed what we value in order to achieve "the future that b-ex aims for" using four "be"s, and announced our materiality and performance targets to realize them.

Top Commitment

To continuously deliver to our customers "a new beauty experience in their lives."

Up until now, our mission has been to pursue "beauty" and "health" and deliver rich and fulfilling experiences to our customers.

At this milestone, we reflect on our growth as a company and are more strongly aware of our responsibility to the future.

In modern society, environmental problems and social issues are becoming more complex, and the need for sustainable business is increasing.

To address these challenges head-on, we are promoting environmentally friendly product development and the circular use of resources.

Improving sustainability in the beauty industry in particular is b-ex's mission, and we want to lead initiatives that look towards the future of the entire industry.

Under the mission of "Bringing new beauty experiences to life," we will continue to contribute to society and the environment through beauty and work wholeheartedly to build a sustainable future.

The four goals that b-ex aims for

Towards the future that b-ex aims for,we express the things we value most through four "be"s (the ideal image we want to become - "be" = beauty).