Bringing new beauty experiences to your life.
The b-ex way consists of "Mission," "Vision," and "Value". To realize the philosophy embodied in our company name through our daily business operations, every decision and action of each employee ,we have broken it down into concrete behavioral guidelines .
B-ex Mission
What we create is a new experience of beauty. Our products and services are all media for that purpose. We design surprise and delight for our customers. We combine cutting-edge sensibilities, technology, and information to create new businesses. We stimulate the five senses beautifully and deliver rich emotional experiences to everyone.
b-ex Vision
The ideal form of our business. Through co-creation between hairdressers and AI, we will evolve the "experience of beauty" and
become the No. 1 beauty company that moves people and society across industries. And we will spread the sensibility of "kawaii" from Japan to the world.
B-ex Value
Four actions required of each and every one of us
1 - Creativity
We work backward from our ideal long-term vision to identify essential challenges and create new value.
2 - Challenge
We will not rest on our laurels, but will continue to overcome difficulties and take on new challenges.
3 - Collaboration
We aim to be an organization that creates new value through collaboration that transcends organizational boundaries and consistently produces high results.
4 - Commitment
We are committed to the goals and roles assigned to us, and we take initiative to see them through to the end.