b-ex PROFESSIONAL Business

Since our founding in 1975, we have been providing exclusive products for hair salons, based on the theme of "beauty and health." In our professional channel, as our core business, we sell hair care products, styling products, colorants, perming agents, etc., to salons both domestically and internationally.
At the heart of our product development is "SIM (Salon Interactive Marketing)," where we co-develop products with salons.
We form project teams with top salons and work together from the planning stage to create cutting-edge products with clearly defined concepts and target audiences.
By working as a team, we have been able to more faithfully translate the voices of salons into our products.

Because SIM brand products are high-quality products made by professionals, they have gained widespread support from salons nationwide.
In addition, the excellent packaging designs created by cutting-edge creators have been well-received, with salons saying that "simply displaying b-ex products in a salon brings a sense of vitality."

b-ex COSMETICS business

Leveraging the formulation and technical expertise cultivated through the development of hair care products for salons, we entered the general market in 1987. In the consumer channel, in order to provide high-quality products to more customers in an easily accessible format, we not only utilize the technical expertise cultivated for salon-exclusive products, but also conduct repeated consumer research on everything from concept and fragrance to package design, listening directly to customer feedback to develop products that are clearly differentiated from competitors.
Products developed in this way are handled by drugstores and variety stores nationwide, and have been well received by customers as a "premium" hair care brand that offers a unique worldview while allowing them to experience the texture derived from salon-exclusive products.
By strengthening communication with users through social media and other means, we are working to grow into a brand that will be loved for even longer.